Real Estate Services for Property Sellers
A Glimpse of What to Expect
Any competent real estate agent can process your listing in a multiple listing database, put a sign up, run some ads in the local paper, and prepare color brochures for display on the property. As your dedicated broker, I will do more than that. I will also add some enhancements and alternative strategies that I will implement in a multi-faceted marketing campaign. Once we begin to work together, it’s full speed ahead!
I will prepare a detailed information sheet listing all of the amenities of your property. Photography services will be outsourced from Reed Fish of Ojai Real Estate Imaging. If you want to view his work, visit www.ojairealestateimaging.com.
The brochures will be printed on high-quality paper and will be placed in a display stand inside the property. These will serve as permanent promotion materials that viewing prospects and agents will surely remember.
Due to the tremendous surge in the efficiency and wealth of information that the internet provides, print advertising is producing fewer and fewer leads each year. According to the National Association of Realtors, more than 82% of buyers shop online before calling an agent.
Despite this, my comprehensive campaign includes periodic print advertising with color photo ads in the Ventura section of Homes of Distinction in the Ventura County Star. Having print advertisement ensures that even those who don’t want to use the internet can find your property.
Within the first 48 hours, I will have your property posted to our corporate website http://www.KW.com. This has links to dozens of other sites and/or search engines such as Zillow.com, Trulia.com, Hotpads.com, and Yahoo.com.
For every property, I can upload up to 25 photos on most of the sites, and I will update information promptly when changes occur. I also promote my personal site on all of the printed material that I send out, whether it’s newsletters, direct mail, business cards, postcards, or calendars. This ensures maximum reach for your listing and increased engagement.
The internet is where more than 80% of buyers are shopping these days. More than 77% of those prospects are utilizing REALTOR.com as their resource of choice.
I have amplified my presence on REALTOR.com as a featured agent. This allows me to place up to 25 photos of your property on the site, have a scrolling banner ad, and get a higher placement on the list of search results. I also have a business page on Facebook where I can showcase your property and have regular posts on homeowner tips to drive more traffic.
Once your property is ready, I’ll arrange for a virtual tour to be produced by Ojai Real Estate Imaging. These film clips can be downloaded from my site as well as the others mentioned, allowing busy executives and entrepreneurs to preview homes at their convenience. The video tours are also important links to a rich resource of prospects.
When you receive a sales agreement from a selling agent, I will advise you of all of the technical, legal, and practical ramifications of the provisions contained therein. By utilizing my knowledge from decades of experience and thousands of transactions, I will make sure that you are thoroughly informed. If appropriate, I will prepare and deliver a counteroffer to the selling agent to bring the negotiations to completion.
I will supervise and/or arrange access for all inspections, including pest control, physical, and geological evaluations. In addition, I will assist you in the preparation of the specific disclosure statements, such as the seller’s transfer disclosure, environmental hazard and earthquake safety booklets, and water heater bracing/smoke detector compliance disclosures.
As your listing agent, I will attend to the many other matters needed during the escrow period. These include arranging for the home warranty policy, zone disclosure reports, buyer’s final inspection, and preliminary title policy. I will also be interfacing with cooperating agents. Most importantly, I will make sure that you receive your net proceeds check and settlement statement at the close of escrow.
If you need it, I will be happy to provide a long list of professional references from past and current clients as well as other contacts I have made over the past 45 years here in Ventura.
Ultimately, my goal is to have your property sold at a realistic price in the shortest time practical and without any inconvenience. There will be no secret steps or shortcuts—I only use creative marketing strategies, my extensive experience, and consistent, honest effort to immeasurably increase the probability of a sale.
I believe that reliability, integrity, and accountability are character traits that have served me and my clients well throughout the years.
Get to Know Me
I have been married for 33 years, and I have four grown children whom I am very proud of. All of them have advanced degrees in their chosen fields: education, counseling, human resources, and marketing.
My goal is to promote the “sizzle” in every property that I represent as a listing agent. I also want to be aware of the benefits and pitfalls in homes when I am examining them on behalf of buyers. As a marketer, I explore and analyze the question “Who is going to buy your house?” I understand that target marketing is critical, and knowing where to spend time and money always pays off.
I have served as a director and officer on the boards of the Ventura Downtown Lions Club, Ventura Chamber of Commerce, Ventura Association of Realtors, and two different churches. In addition, I was the district governor for Lions Clubs International for the tri-counties, and I am serving on the statewide leadership and membership teams.
Equity and fairness are values I uphold. Although there are “issues” between buyers and sellers in nearly every transaction, successful resolutions for any sales situations can be achieved through creative thinking and dogged determination. As the former owner of two major franchise offices, I know what it takes to get the job done!
Reach Out to Me
If you’d like to discuss your property or if you have any questions about my process, please contact me today! Let us work together to achieve your real estate goals.